Marketing and promotion has evolved greatly through the years, especially in the era of social media. Social media is proving to be the present and future of marketing, and with the following tools, your business can harness its full potential.
Having great content on your site is the magnet that attracts visitors.
Whether it’s food delivery or commute, speed matters. And when it comes to website loading time, this principle couldn’t be more true. Twenty-first-century internet surfers expect a site to load in at least one or two seconds. So how does your WordPress site measure up? If you’re looking for ways to increase your site’s speed and reduce your bounce rates, here are some tips that can help.
Dashboards allow you to better understand your customers and easily make informed business decisions. But with many types of dashboards out there, each serving a unique purpose, how do you determine which one is best for your company? We’ve listed three types of the most widely used dashboards below.
Email is one of the best things the internet has made possible. We use email to signup for websites, apply for jobs, make payments, and many more. But email users also run the risk of account hijacking, malware attacks, and other cyberthreats. To secure your emails, follow these crucial tips.
Are you overwhelmed by the many choices you have in getting the right technology to monitor your health? Do you download an app on your mobile to track your pulse rate? Or buy a wearable device that can tell you more about your health? While it’s best to leave the professional recommendations to your healthcare provider, it would be great if you’re also in the know, so you have a better idea of what suits you.
This month we would like to introduce our newest team member — Paul Plouffe! Paul is usually the first person you encounter every time you call our office, and is very often asked if he is related to the "Old Paul." The answer is no, Paul Plouffe is the "New Paul" and we're so excited to have him here at Tower 23 IT!
What do you like to do when you’re not at Tower 23 IT?
I enjoy the outdoors, watching sports, and playing with my dogs.
By Alexa Rivetti.
Change is constant, and your ability to manage your relationship with change will dictate how resilient and successful you will be in the face of today’s ever-evolving technology.
If you’re experiencing some difficulties processing a change in your business, read the steps below to learn how to overcome resistance and embrace technology change.
By Scott Cooper and Stan Hartman.
Imagine this: You try to update your business’s software and hardware regularly, stay on the latest technology and security trends, and educate employees on best practices. Despite your efforts, you get hit with a ransomware attack that leaks sensitive customer information, shuts your business down for days, and forces you to lose revenue during the busiest time of the year.
By Scott Cooper.
It’s time for digital spring cleaning. Just like you are sweeping away and packing clothes for donation, now is the time to dust off your digital closet too. Here are a few simple tips to get your tidying started:
1) Organize and delete old social media profiles
Sit down and make a list of all the social media and business sites for which you have a profile.
By Alexa Rivetti.
Did you know that Tower 23 IT is available to help you outside of normal business hours? That means if you have a bright idea in the middle of the night, but can’t log into your computer – Tower 23 is there.
