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Failure to understand your customers’ needs and wants could result in ill-informed marketing strategies. And when your company can’t satisfy their demands, they’ll likely turn to your competitors instead. To prevent this, deploying a customer relationship management (CRM) system can make a world of difference.

With major improvements like Calendar.help, Outlook, and Surface Pen, you would think that Office 365 has already reached its full potential. With the Office Insider feature, you’re bound to be proven wrong as you’ll have access to new features that make Office 365 better with each update.

Why do hackers attack? Is it for money, notoriety, or political reasons? As a business owner, you should always try and find out the motive behind an attack to help you determine whether or not you’re a target and what data you need to protect. Let’s take a closer look at four different types of hackers and their motives.

When it comes to business computers, you can't mess around. The wrong choice of hardware can pile up costs for any small- and medium-sized business (SMB). You don't need unnecessary repairs, incompatible systems, and data breaches slowing operations down or draining resources.

A dissatisfied customer sounding off on a consumer complaint site about how unhappy they are can have serious ramifications to your company’s online reputation. It's possible for these negative reviews to end up on the first page of your search results.

Every marketing channel has best practices. For websites, it comes down to being user-friendly. Without this, even a terrific-looking website may discourage visitors from signing up for a free e-book or consultation. Be sure your website follows these 5 rules that make it easier to attract visitors and convert them.

With advancements in cloud computing, disaster recovery (DR) has become more efficient and affordable than ever. But many business owners still cling to DR myths that can safely be ignored. If you’re uncertain as to how DR has changed and are ready for an update, here are some myths that you ought to ignore.

Getting your practice up to code when it comes to HIPAA regulations can seem challenging upon first glance, but knowing where your IT efforts must be focused is the first step. In this article, we’ll zero in on four of the most critical items you must look into in order to become HIPAA-compliant.

Office 365 comes with different storage and sharing options to make business owners more productive. Two of these are OneDrive and SharePoint, both of which have a long list of features and benefits. Which option is best for you? Keep reading for the answer.

The Rio Summer Olympics took place years ago, but the hackers who infamously used social engineering to exploit the event are still with us. Although business owners may think that their systems are safe from malware, they may not be prepared for social engineering.