Building a rapport with customers has never been easier with customer relationship management (CRM) software. You can track contact information, buying preferences, and sales patterns. It’s a must-have for all sales and marketing teams. But if this is the first time you’re using CRM software, try adopting the following best practices.

Advancements in business IT have always been driven by a need to get more done, in less time. It used to be about how fast your employees’ computers were, but as more tasks are moved to the cloud, companies like Google are finding new ways to improve how those services are delivered.

Increased productivity and constant collaboration are two of the main reasons why businesses have integrated a mobile policy into their business. This means an increased use of mobile devices such as smartphones and tablets in daily operations. But as the number of mobile users continues to grow, so does the number of cyber crime.

When social media is used correctly, marketers can better understand their target audience and thus create better content and deliver it more effectively. This is vital since you'll be able to send customers tailor-made content that helps increase conversion rates and sales revenue.

Understanding how Microsoft 2016 and Microsoft 365 differ and deciding which one is right for your business can be difficult. After all, they both have similar names and come with just about the same applications. So how do you tell the two apart? Read on.

Did you know that viruses, ransomware, spyware, and trojans are all categorized as types of malware? Having been around for decades, these cyber threats have grown both in number and intensity. Needless to say, it pays to know how each of them works as well as how to protect your business.

For many businesses, applications like Google Drive are heaven-sent. They make managing files and photos much easier and safer than manually saving them in external disk drives. That said, backing up all files remains a burden to those who have files stored on several devices and can’t seem to transfer these files onto Google Drive or any other cloud platform.

24 hours seem to pass by in the blink of an eye, especially if you’re a small-business owner. In order to stand a chance against your competition, the last thing you should do is bury yourself in a mound of endless emails. With the following Gmail tips and tricks, you’ll be able to spend less time with your inbox and more time driving business growth.

Just a few years ago, smart appliances seemed like novelty products for rich business owners. Now, the Internet of Things (IoT) has become a viable solution for putting your business ahead of the curve. But whether it’s a smart fridge or a surveillance camera that connects to your phone, IoT devices should be treated and secured just like any computer in a network.

Encinitas, California:

recently hired Megan Herz at their branch in Encinitas California. Megan Herz is coming on as a marketing intern to help with a variety of tasks.

Megan is going into her junior year at the University of San Diego and is majoring in Marketing.